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+234702584739 West Africa’s travel and tourism situation remains dire. Travel challenges within West Africa has become a major impediment to economic integration within the sub-region. Difficulty in traveling, multiple roadblocks, snail pace bureaucracy and intimidation at border posts has become a daily ritual traveler’s face as they move from one country to another: making useless the much-trumpeted ECOWAS’ integration by Political leaders in West Africa.
The project “WAIT” (West Africa Integrated Travel) is set to connect West Africa seamlessly and promote a joint marketing effort amongst Tourism Boards and Authorities in the sub-region. WAIT is also to draw attention to the relevant authorities and policymakers on the need to ease up travel blocks within the region.
WAIT seeks to provide a platform to increase awareness of West Africa’s tourism products and other related information. It will provide a platform for product research and Product Development.
WAIT will also be an avenue to link consumers with products and services across the sub-region and provide a joint platform for access to information, organise road shows, exhibitions, and other joint promotional efforts.
The Key objectives of WAIT are to:
- Bring the necessary pressures to bear on Technocrats and Policymakers on the need to ease up travel within the sub-region
- Provide avenues for Tour Operators to network and engage each other within the sub-region
- Initiate conversation on creating a Multi-Destination Campaign globally by West African Tourism Boards/Authority (Visit West Africa)
- Create a multimedia campaign to position West Africa as a destination of Choice
- Above all engage all relevant stakeholders on ways that we can improve travel and tourism in West Africa
WAIT was launched at the Ariya 2017 event during the World Travel Market (WTM) in London with a follow-up WAIT conference in Accra, Ghana in March 2018.
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West Africa Tourism Organisation (WATO) is a non-governmental membership based travel and tourism organisation dedicated to the development and promotion of tourism in West and Central Africa. Our aim is to develop and promote tourism in West and Central Africa.
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